Your new LinkedIn banner, headline and Featured

Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends mortgage brokers to your free monthly Investment Report with the keyword “REPORT”, the same offer you already make in your posts (“send me a DM, and I'll share a copy”). Each banner is shown at real phone size too, so you can see it reads.

How to put it live

  1. Pick one option below.
  2. Upload the banner. It's already 1584 × 396.
  3. Paste the headline into Edit intro.
  4. Featured → Add a link → your Investment Report page, then upload the tile as its image.
  5. Reply to every “REPORT” with the report, then the DM below.

Five options

Option 1Your face, the broker, the outcome, and your 17 years. The one we'd pick.
Reece Beddall

I help mortgage brokers turn settled clients into their next deal | Co-host, Australia's #1 property podcast | 17 years in finance, UK + AU | MD, Follio | DM "REPORT"

166/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 2Leads with the report itself, the thing a broker can send their book.
Reece Beddall

A free monthly property report you can send your whole client book | MD, Follio | Co-host, Australia's #1 property podcast | Ex-Bluestone Mortgages | DM "REPORT"

161/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 3The lending number from this month's report. Loudest on a phone.
Reece Beddall

12.8% fewer new investor loans in one quarter, and your clients have questions | Monthly data from our Chief Economist | MD, Follio | DM "REPORT"

145/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 4Builds on your current studio banner, with the podcast as the proof.
Reece Beddall

Co-host of Australia's #1 property podcast, 4M+ views | MD, Follio | Property partner for mortgage brokers | 17 years in finance, UK + AU | DM "REPORT"

151/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 5Your own "sitting on equity" line as a question a broker says yes to.
Reece Beddall

Got settled clients sitting on equity you helped them build? | Property partner for mortgage brokers | Ex-Sales & Marketing Director, Bluestone Mortgages | MD, Follio | DM "REPORT"

180/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

The one-shot DM

Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.

Hey [FIRST NAME], I'm about to head out the door with the little man, so I'll be quick.

I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to say hi properly.

I'm Reece, MD at Follio. We help the clients you've already settled buy their next investment property. We only do property, and we leave the rest to you.

You reminded me of [BROKER NAME], a broker I was on a call with this week.

[He/She] introduced us to [NUMBER] clients from the back book and [RESULT].

It works because your clients already trust you. They just need a reason to hear from you after settlement. Every month our Chief Economist puts out a report on the five capitals, and right now new investor loans are down 12.8% in a quarter. Your book has questions.

I spent 9 years at Bluestone Mortgages working with brokers in the UK, where there's no trail, so nobody can afford to go quiet. It's taken me 17 years across finance and property to get this right.

Right now we've got an offer where [THE OFFER].

As you can imagine, the banks' retention teams aren't a big fan of us haha.

Anyway, I really gotta go or he'll be late for [ACTIVITY].

Keen for a quick chat? I've got [TIME 1] or [TIME 2] free tomorrow.

If not, no biggie. Happy to just send you our latest Investment Report instead.

Nice to meet you!

Cheers,
Reece

Before it goes live

  • The report page needs a quick fix: on follio.com.au/research-reports/investment-report-september-2026/ the form works, but a stray line of code (" data-portal-id="441711975">) shows above it, and the spam check says “for testing purposes only”. Worth asking your web person to fix both before brokers land there.
  • Send brokers the PDF yourself: the page form asks “How many investment properties do you own?”, which is written for investors. When a broker DMs “REPORT”, reply with the PDF directly rather than the form.
  • Monthly swap: the cover says September and option 3 uses this edition's 12.8% investor-loan drop. When October lands, swap the cover and the number.
  • Podcast numbers: your Featured post says 4M+ views and 21K subscribers, and the podcast page says 3 million views in the last 12 months. Both can be true, but check 4M+ is still the number you want on show.